23.12.08

Can We All Just Get Along?

Q: Perhaps the next question should be "Can we ALL get along?"

Regards,
Snarky 80

A: Dear "Accident"

In this wonderful time of year, the Holiday cheer, the message of Christmas and the desire to be warm to each other despite the chill outside, fills our hearts with depression. We want to share our love for one another, come together and be a little kinder. Some of us, hot chocolate kissing our lips, glitter spread across our kiesters, and fit into sweats to accommodate our expanding Holiday waist lines, take up the call to arms of Rodney King and ask if "can we all get along?"

And then that SUV cuts you off for the last parking space at the mall.

No.
We cannot all get along.

And there are three profound scientific reasons we cannot.
  1. Phermones: Yes, those pesky little chemical triggers we release that inspire a natural response in other people. And I'm not talking about post-eggnog exhaust. There are the territorial markers that tell us to keep away or else. Which is why the 100 Hr Board has taken up marking the outside of our cars when we park in parking lots. All it takes is a couple of sodas. Just mind the frost. There are also epideictic pheramones that let other women know, "uh-uh you best not be touching my man and home. This is my crib girlfriend." (I think the chemical even does a little head shake too, while the extended molecular arm waves its chemical finger - so to speak). Of course there are sexual pheramones that start fights, scuffles, couch-sleeping and even inter-galactic war. It isn't the man's fault his head turns to look at a cute younger woman honey - chemistry made me do it. Releaser pheramones may even attract mates up to 2 miles away. Which explains the need for me to visit Quick Chek and eat a sausage-egg-cheese-hotsauce-breakfast sandwhich I am so attracted to. So, all those not-getting-along sessions can be attributed to pesky chemical markers. So next time you get someone angry or can't pick up a date - check your pheramones.

  2. Pedigree Colapse: Why is it you don't have billions of ancestors, when the math suggests you should? Given the increase in ancestors when you start counting grandparents, and the lot of greats before them, you would think you had lots of fore-fathers. Something like 3 million around the black plague time. The thing is, as you move back you start getting common ancestors. For example, statistically 70% of those 3 million ancestors are really some of the same people. Your family tree actually looks more like a diamond. In short. You are inbred. We all are. And we are all related. Think of it as a giant family Thanksgiving dinner. No one can expect to make it to dessert before Uncle Buck starts a thermonuclear war over the last drumstick. Or Cousin Alice starts suicide bombing your sister about past bad-boyfriends. That pesky DNA (common DNA) will keep us from getting along. It's fate. Or rather genes.

  3. Law and Order Reruns: Is it really a coincidence that there is a direct correlation between the number of Law and Order shows currently on TV (or in reruns) and the population growth? Or proportional with the increase in violence in the latter part and early part of the last 2 Centuries. Coincidence? Hardly. Current scientific study suggests that every time Robert Gorn of Criminal Intent makes a snarky comment, three cities in the world disappear off the face of the earth. If he tilts his head to the side, then you can also expect an earthquake in the region above a 7.0 on the Rhicter scale. It is also not widely known but the very relationship between Israel and the Arab Middle East hinges on the relationship between Elliot Staler and his on-again-off-again wife. Only until recently with the presidential campaign of red Thompson did people realize the profound effect on politics from the show. Elections are lost or won based on whether the jury at the end of an episode acquits. In fact, there is a persistent rumor in the scientific community that suggests that if the show ends without finding the killer (whether they are convicted or not), then there will be an invasion somewhere. And I think that tides are affected by Sam Waterston's tie choice. So you may not like the all day line-up of NY crime. But beware. Some think if you cancel it, a large black hole will open up in the earth's core. Of course some people think this is all hog wash and attribute all the same to CSI. There is something to be said about Horatio Cae's sun glasses and global warming.

So - to answer your question. No we cannot just get along. With things like floating chemical lures that AKE me look at her butt out there, unending L&O reruns that drive a man insane and cause mass murder, or the fact that I'm related to boss in some distant way will force us to always fight and argue.

There is one bright spot though. One cure out there. It comes from a much maligned, holiday film staring a recently displaced man raised by elves who walked throught the 7 layers of the candy cane forest and through the Lincoln Tunnel. Yes, Elf. It is known as the Code of the Elvs:
1. Treat Every Day Like Christmas.

2. There's Room For Everyone on the ice List.

3. The Best Way to Spread Christmas Ceer is Singing Loud for All to Hear.

There is hope after all. Thanks Budddy!

100 HRB

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16.12.08

iTunes, uTunes We All Tunes for iPods

Q: Dear 100HRB

How does one get their own podcast on iTunes?

Sincerely,
Pod Dweller

A: Dear Media Prima Donna:

Wait, your asking questions now? Well as the 1/2 of 100 HRB has already made clear readers (and contributors) should, "answer their own D$#@ quesiton(s)". But this 1/2 (who happens to be pulling the load) is far kinder, gentler, more handsome and manly. A true man doesn't curse (hopefully this will be catalyst enough to get the other 1/2 to post on his own blog).


But I digress. First let us define what is a podcast. Unless you have been living in a cave for the past five years you will know that a podcast is a video or audio series that is downloadable from iTunes and plays on either your MP3 device or computer. You can subscribe to podcasts so that new episodes are automatically downloaded on your iTunes player. Some are free and some have a fee associated with them. Podcasts do not play under shuffles. They are treated as separate than music files. Considering that Apple sold 1.2 billion iPods this year alone, distribution through iTunes seems the way to go. But it all depends on what you want to do.

So you think that you have some wonderful content to provide for iTunes Podcasters? The first thing you need to do is create recordings. As large as Apple company is they do not support the creation of podcasts from content owners. A simple and free download for audio recording software is Audacity. If you are creating a video podcast you may want to look into Quicktime 7 Pro.

Once you have created your recording you will need to host the file on a web-server with an RSS feed. If your podcast is apt to be wonderful you had better have a lot of money. Supporting many downloads to your Podcast requires a lot of server space. Server space costs a lot of money. WBEZ Chicago Public Radio pays about $104,000 per year just to pay for server space which enables millions of users to download the free This American Life podcast. I can think of many good podcasts (Fair Game) that went under simply because of lack of funding.

Finally, you need to submit your RSS web address to the iTunes Store. Apple would like to make this sound very easy but in actuality this submission is more of an application. To become a content provider you must complete the iTunes Online Application. So fill out the application and wait for a couple of years until some poor intern actually fields your request. Once you are a signed content provider you can set the price of your Podcast. Just beware- since iTunes is a behemoth distributor their share of sales is 30 cents for every dollar spent. Even Hollywood labor unions have fought with iTunes for a greater royalty when actors, directors and writers works are downloaded from iTunes...the union lost. iTunes lives and breathes by one-third of the buyers who account for 80 percent of revenues, according to Josh Bernoff of Forrester Research. So it isn't as though you can charge a lot otherwise demand will go down.

If your podcast is picking up speed faster than you can support server space you may want to outsource your server. In addition, you may want to procure the services of Podcast marketing specialists like Podtrac or comScore.

iTunes reports having over 100,000 requests for content to be distributed by them each week. I think what you will find is that getting your stuff out there is easy. Distributing it in such a way that it rises above the billions of other content is the difficult part (just ask 100HRB). Marketplace International, another great podcast, did a study and found that everything on iTunes has a market. Meaning, every piece of content distributed by iTunes has been downloaded or purchased by someone. So at least you know you will have one person interested in your podcast.
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3.12.08

The Dark Side: Matters of Darkest Dark

Q: What does Dark Matter look like?

Brown Dwarf

A: Dear MACHO:

Well, I am not a scientist. The closest I come is a social scientist and even then...a poor one. To that end...the 100HB's colleagues were supposed to answer this insidious question.

Your question is only the surface of deeper questions, such as, “What is Dark Matter?”, "How does one find it?", and "What is the purpose of Dark Matter?". I am glad you are so inquisitive- you must have a striking intellect.

The name ‘dark matter’ is given to the amount of mass whose existence is deduced from the analysis of galaxy rotation curves but which until now, has escaped detections. NASA’s Wilkinson Microwave Anisotropy Prove (WMAP) reveals that dark matter comprises 23% of the universe.


Dark Matters properties are as follows (and as argued):
  • Does not emit light
  • Does not absorb light
  • Can be detected indirectly by its gravity
  • Is invisible
So in answer to your questions as to what does it look like- invisible. Which only makes sense when you discover that while attempting to create the new invisibility cloak, researchers at Rensselaer Polytechnic Institute and Rice University managed to create the darkest material ever made by man (0.045% reflection which beats out the current 1.4%). That is “Dark Matter”.
Scientifically, if one were to accept the Big Bang Theory, one would have to agree that something (or someone) organized matter to form the galaxies. Our galaxy is the Milky Way. The Milky Way contains about 100 billion stars. On still larger scales, individual galaxies are concentrated into groups, or what astronomers call clusters of galaxies. These all had to be organized. But by what? Some would argue God. Some would argue dark matter. The force, or glue, that holds the cluster together is gravity -- the mutual attraction of everything in the Universe for everything else. The space between galaxies in clusters is filled with a hot gas. In fact, the gas is so hot (tens of millions of degrees!) that it shines in X-rays instead of visible light. By studying the distribution and temperature of the hot gas we can measure how much it is being squeezed by the force of gravity from all the material in the cluster. This allows scientists to determine how much total material (matter) there is in that part of space.

Remarkably, it turns out there is five times more material in clusters of galaxies than we would expect from the galaxies and hot gas we can see. Most of the stuff in clusters of galaxies is invisible and, since these are the largest structures in the Universe held together by gravity, scientists then conclude that most of the matter in the entire Universe is invisible. This invisible stuff is called 'dark matter'. Current research is using the identification of dark matter in hopes to locate Black Holes. Dr. Prisin Chen of the Stanford Linear Accelerator center says:

"If a sufficient amount of small black holes can be produced in the early Universe, then the resultant remnants, which are stable and interact only through gravity, can be an interesting candidate for dark matter."

According to Nasa, there is currently much ongoing research by scientists attempting to discover exactly what this dark matter is, how much there is, and what effect it may have on the future of the Universe as a whole. In short…no one knows but God.

PS - By the other colleague:
The 100 Hour Board encourages self-discovery and self-learning (ie finding out yourself, and not just discovering, yes indeed you have an arm on the left side). For this reason 1/2 of the board has directed the other 1/2 to answer their own D$#@ quesiton.
And to good results. Excellent presentation of the facts and understanding in science. Some quick notes.
All of this must be framed in the light (ha ha) that all science is theory, and usually (esp in physics) a way to mathematically conform reality (observation) to a model. What fits. For example the entanglement effect (think quantum teleporation) was first predicted mathmatically than proven. String theory is just a series of math proofs. So dark matter and energy are essentially solutions to a very VERY long math problem.
We also "see" dark matter by the way we see objects. That is the dark matter deflects actual positions of matter into an Einstein ring.
All of this (and a really cool experiment you can try at home to "see" what Einstein rings look like - minute 6:45 on) is best explained by a fantastic video from TED by Patricia Burchat. I encourage you to view. Here is also the link.


We encourage you to check out TED more.
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22.9.08

Let's Scream All Together!


Q: Dear 100 Hour Board,

What is the most popular ice cream in the United States?
Brain & Freeze

A: Dear Cookies N Creme,

As my grandfather says. "They should make a statue to the man who invented ice cream. Think about how much happiness he has brought to the world." Ah, yes. But what flavor should it be?

There are sooo many flavors out there. It is tough to decide (unless you are presented with trout ice cream, as made in Iron Chef America). We for one are ready to punt those little kids aside so that we can get to the front of the ice cream truck line.

The answer is simple: vanilla. Let's show you with a little more information. (Data from the International Ice Cream Association in Washington DC).

The first pie chart (a good choice with a big scoop of ice cream!) shows all the favorite flavors. (Ours is in the 'other' category).
The second pie chart (this one rhubarb and strawberry) shows the generic categories. Both show vanilla as king!
Now, as this was an easy answer - anyone who's dropped a delicious scoop of vanilla into cold root beer understands - we offer you some more interesting facts.

The leaders in ice cream consumption: 1 US 2 New Zealand 3 Denmark 4 Australia (per capita).

In the US the mid-northern states eat the most ~42 quarts / person / year. (Average is 23.2 quarts). With Portland, St. Louis and Seattle being the winners (nothing better to do).

Ages 2 through 12 and over 45 eat the most. And 98% of homes buy ice cream.

Some odd flavors are out there, so watch out. Although most of these are in Asia and a single store in Venezuela (500+ flavors). Some include: a whole variety of fish flavors (shark, eel, squid, etc.), corn, chicken wing (if it was buffalo w/ blue cheese swirls I'm game), viagra (just what we need, fat old excited men), garlic, bacon and spaghetti bolognese. 101 found here.

But Ben & Jerry's - a truly loved ice cream provider (or as we say, a packager of love) - gives you a tool to make your own ice cream. With 4 steps and many options the varietes are endless (actually there are exactly 155,999,692,800 varieties).

And one last fact. Sorbets and ices have been around for a while, some believe Marco Polo brought it along from China (along with pasta). But true 'ice cream' showed up in the US around 1715. Is it any wonder that the US has been around as long as ice cream. We at the 100 Hour Board suggest that the Constitution, the Revolution and the United States democracy all came because of the creation of ice cream. Jefferson and Madison loved it. I think you can even see a chocolate ice cream stain on the Declaration of Independence. And why did the British really loose? Brain Freeze. Some call it Divine guidance. We call it Delicious goodness.
100 Hour Board

PS - Some 100HB favorites: basil ice cream w/ virgin olive oil, sorbets of all sorts, spaghetti ice cream (vanilla 'noodles' w/ strawberry sauce and coconut shavings), Graeters!, peanut butter in almost any way.
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20.9.08

Licking the Salt Stone

Q: Dear 100 Hour Board,

Why does watermelon taste sweeter when you put salt on it?

Georgia Inquisitive

A: Dear Peachy Keen on an Answer,

People do a lot of things with their watermelon. Some better than others. They eat it. Pickle the rinds. Cut into wedges, squares, balls and strips. Juice it. Salt it. Some even (so we've heard) drill a hole in it and pour libations therein. (The 100 Hour Board loves to shave it in thin slices and serve with cucumber slices with prosciutto and lemon olive oil. But we digress). We've even seen pictures of little kids with watermelon that is worn rather than eaten.

But why salt it?

The 100 Hour Board - in our infinite wisdom - will tell you the reasons, both the simple, the most likely and the probable. So sit back with a slice of pink and green, pull up a can for spittin' seeds and enjoy. (Just don't spill on the keyboard. IBM doesn't like the sticky keys.)
The short answer - salt doesn't make your watermelon sweeter, just seem that way. It works too with all sorts of fruits, especially: tomatoes, melons, pineapple, mangoes, papayas and even wine (again - so we hear). We'll give you the top three reason this works.
  1. Seasoning. Salt is the ultimate season. (that's as seasoning not spring or fall) As a primary taste (along with sweet, bitter, sour and umami - the newly found one) it adds depth to things we eat. For a long time it was thought we had individual taste buds for each taste type. But currently, "electrophysiological evidence indicates that although some cells are especially responsive to specific types of stimulus, they also respond to other taste stimuli to varying degrees as well." To quote a recent cartoon rat. Think of taste like music, with each taste a layer that works in harmony to make a symphony. Salt is like a major bass note - supports a whole lot to make things tasty. Add a little salt, and things taste better. A little more and the full flavors come really out. A little more and it begins to get salty. Balance is the key. So a little salt on that melon will enhance the flavor as it plucks the strings of your taste bud.

  2. Vacuoles. Plant cells contain little pockets inside that act as little storage depots. Some are temporary garbage dumps. In plants, they can be 90% of the volume in the cell. Plant vacuoles, especially in fruit cells designed to be tasty and enticing, are full of the sweet nectar we animals love. All those complex flavours, acids and the like fill those delicious bubbles. As we eat, these burst inside cells and fill our mouth with acids, sugars and other chemicals. The idea is that when we add salt, osmotic pressures (more salt on one side of the cell wall, can help lyse - break or drive out - the flavourful liquid. Thus the fruit is oozing with goodness sooner in the tasting process - before we need to chew it up. This is much like a fruit ripening and beginning to decompose to be tastier.

  3. Balance. This is a little more touchy a reason - but important. We talked about strings on the taste chord. But balancing the sweet - sour, bitter - sweet, salty - acid, etc. balances are important. Fruits really need to get the sour/sweet thing right. In fact there is a lot of sour in unripe fruits to keep you away from them until they are ready. Then out comes the sweet big time. It seems that fruits with especially high sugar to acid ratios (a lot more sugar than acid) are well suited to salting. These include (with their ratio) grapes (80), melons (40-50), bananas (60), papaya (80) and even cactus pear (110). But there are exceptions: pineapple (6), strawberries (6) and grapefruit (8) which are served well by a salting - which may point to a different balance salt helps find. (Too much sugar or too little). Maybe that is why we typically leave apples (13), peaches (25) and plums (17) alone.

Odd mixes of chemicals really can bring out the best of tastes. Salt is just the beginning. So keep on eating melon with a shaker my friend. And open your melon mind to try it out on a couple other things. But don't be afraid of other things. Pure cocoa in a tomato sauce for example really helps bring out that non-acidic or sweet tomato flavour (umami! like glutamate).

A very hungry 100 Hour Board

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17.9.08

Don't Be Such a QWERTY!

Q: Dear 100HRB,

Is it true that you can mathematically type faster and more acurate using the Dvorak key configuration on the keyboard?

Sincerely,

Christopher Sholes

A: Dear Stuck in the QWERTY:

Your typical computer these days comes with a keyboard with a preconfigured key settings with the exception of a few keys that have been added for modern day use. Namely, your settings are the QWERT settings established in 1874.

Where does this name come from? Look down at your keyboard and you will see at the top left hand corner where the letters begin the sequence, QWERTY. This layout was designed to make it easier to find letters. If you look down at your keyboard right now you will see that FGHJKL are all together. This is the same sequence as the alphabet. This was supposedly "easier" for configuration of the type writer mechanics not the typist. If you have ever used an old type writer you know about those swinging arms that pull up and hit the paper to mark the letter. The problem was, how do you configure a keyboard to type without crossing those letter hamers on the typewriter? QWERTY solved that issue. But typewriters are no longer used and the mechanics issue was resolved through ribbon cartridge technology.

Thus there was a need for Dr. August Dvorak to make a name for himself by developing and testing a new keyboard configuration. According to Dvorak research he found that after 3 years of typing instruction prior to WWII using the QWERTY method typists could type 47 net words per minute (NWPM). In 1944 the US Navy let Dvorak do some research on 14 typists to see what results he could get. Three years wasn't a good turn around for the Navy. Dvorak could train in 52 hours with speeds that were 74 percent faster and 68 percent more accurate. However to this day there is speculation as to whether these findings were fabricated.

If you are so inclined to try the Dvorak keyboard layout you can go to Microsoft's Keyboard website and download different keyboard layouts for two handed or single handed typists. This is pretty cool stuff. I mean what if you lost a hand? Thankfully you can download a configuration that enables you to type one handed. You will see Dvorak layouts with tutorials as to how to select the layout. You can switch it off and on using XP. So it might be worth the try for you.

Once downloaded you can also run through some practice modules.

But I guess the question is why do we still use the QWERTY method? There is a theory that argues that market winners will only by the sheerest of coincidences be the best of the available alternatives. By this theory, the first technology that attracts development, the first standard that attracts adopters, or the first product that attracts consumers will tend to have an insurmountable advantage, even over superior rivals that happen to come along later. Hmmm, 100HRB has to give this theory more thought. It is very bright news for the groundbreakers. So if your self toothpaste dispensing toothbrush invention is sitting in the garage you might want to be first to market.

Of interest is that the term QWERTY is sometimes used to refer to designs, ideas, or practices that had a historic origin in a technological limitation, became established practice, and have persisted as an anachronism long past the time of their utility.
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15.9.08

Would You Like Fries with That?

Q: Dear 100HRB:

For being America's fast food restaurant...why doesn't McDonald's sell hot dogs?

Yours Truly,

Frankfurter

A: Dear Insoluble Inquirer:

In order to get your answer the 100HRB contacted McDonald's Corporation Customer Service located in Peoria, IL. Not too far from the corporate headquarters in Oak Brook, IL.

McD: I’ve got an answer for that… (you can hear Jackie typing in an inquiry to whatever form of Mc Google they use for questions) McDonald’s feels that their form of business in hamburgers & chicken and their wonderfully new salads provides a unique nutrition solution. (Wow- not only did the McD’s Google give me an answer it gave me a sales pitch for wonderfully new salads.)
100HRB: Are the new salads wonderful or are they just wonderfully new?
McD: What do you mean?
100HRB: I mean, are you not saying that it is just wonderful that they are new and in actuality taste like crap? Or are they wonderful to eat?
McD: Both.
100HRB: They taste like crap and and crap is wonderful to eat?!
McD: No, no (laughing). Are you doing this on purpose?
100HRB: What?
McD: Changing my words?
100HRB: I haven’t changed anything. I just want to know the answer.
McD: Well, they are wonderfully new and wonderfully delicious.
100HRB: Okay, if you say so. I’ll give you this one. (in order to be perceived as authoritative I make some keystrokes of my own and ensure that the McCorporate lady hears it) I guess my concern is that my question was on the premise that McDonald’s Corporation is the fast food king. Is McDonald’s new fascination with salads and healthy nutrition solutions a message to the world that McDonald’s is relinquishing its throne to…I don’t know say to Burger King.
McD: McDonald’s is proud of being the number one convenient food restaurant of choice by people around the world.
100HRB: Is the name Burger King a misnomer?
McD: Other chains have every right to claim their own name.
100HRB: But not the position of King in the…what did you call it? Convenient food market? Look, all I am saying is that this new focus kills any future of having an old fashion American hot dog. Tell me straight, is or is not Ronald McDonald afraid of Nathan’s?
McD: I am not sure what Nathan’s is.
100HRB: Oh, you are not sure are you? Nathan’s! It is a fast food chain that serves hotdogs, corn dogs and fries. You can get sauerkraut, mustard, olives, chili, relish anything you really want on top of a good old fashion dog. (obviously she deliberately stalled the 100HRB since as I am answering I can here the clickety clack of her keyboard) But they fail to provide me with the ever important question after ordering a hot dog, ‘Would you like fries with that?’. I just want to hear it at my local McDonald’s. What is wrong with that?
McD: Unless we are talking about one of our specialty stores like the ones in Walmart, McDonald’s has no future plans to add hot dogs to our menu selection.
100HRB: Ah, finally some answers from your secret vault. Tell me more about these so called, ‘specialty stores’.
McD: McDonald’s has partnered with Walmart and other local supermarket stores in offering McDonald’s food to customers who come to shop. At select stores we offer hot dogs.
100HRB: Boiled or baked?
McD: I believe they use a spit or something like you would see at a Seven Eleven.
100HRB: Is this in response to the Polish hotdogs that Costco offers?
McD: Our specialty locations are there to serve the customer in a convenient location with convenient choices.
100HRB: Is the hamburger not convenient enough?
McD: Hamburger’s our McDonald’s number one product.
100HRB: Enough about the hamburger; please stay on topic. Are these so called hot dogs you serve at the specialty locations polish dogs or more like Ballparks?
McD: I think they are just a regular hot dog.
100HRB: Is it not true that McDonald’s is afraid of the Polish? Or at least any form of Kraut?
(I can hear more typing on that insane computer! As though this question demands a McGoogle search.)
McD: We are happy to be located in Warsaw. For questions or comments regarding McDonald's outside the USA please feel free to contact our Global Trade Center in Warsaw at 48-22-874-4303.
100HRB: Oh, I will. Believe me, I will.

Anyone have a over seas phone plan?

Truth is that Dick and Mac McDonald's Restaurant, in San Bernardino, California was the first McDonald's. And it DID offer hotdogs. To make a long story short...in 1954 Ray Croc came around and began selling franchises across the nation and ripped* Dick and Mac off. In Ray Croc's desire to streamline everything hotdogs were taken off the menu. It is obvious that the question brings up a shady history of aggressive business practices that McDonald's Corporation would like to cover up. The hotdog can lead to the smoking gun that is known as Ray Croc.


*Ray Croc bought the McDonald's franchise from Dick and Mac. Ray even opened a McDonald's across the street from the original McDonald's in San Bernardino. Then Ray had the nerve to sue Dick and Mac for name infringement. The court ruled that since McDonald's was Dick and Mac's given name they had a right to use it. Four years later, Ray's McDonald's in San Bernardino competed so hard that it forced Dick and Mac to close shop for good.
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26.8.08

Come On Do the Locomotion with Me!

Q: Dear 100 Hour Board:

Why can't particular bugs go backwards?

Pain in the Thorax

A: Dear Phylum Arthropoda:

Terrestrial locomotion has come a long way...at least for most of us. Humans and many other animals can readily walk forward or backward. In insects, the nervous system changes the effects of sense organs that signal forces on a leg when the direction of walking is reversed. The short answer is that insects can walk backward if given the correct signal to their little brains.

In legged locomotor systems, sensory input signaling leg displacement and force or strain to central neuronal networks is pivotal for generating functional walking motor outputs.

The cockroach has a set of pattern generators that control the motion of each leg, which are coupled together to produce the alternating motion of left and right legs. For the animal to walk, however, these interconnected central pattern generators (CPGs as those bug nut cases like to term them) must be modulated to allow different stride lengths in each leg, different swing heights to step over obstacles, and so on. It takes a complex system of modulating CPGs to enable a cockroach to walk backward.

Poor insects have 3 things against them in terms of successful backward walking:
  1. In proper/Inefficient sensory input signals to the leg- too many modulating CPGs to process
  2. Exoskeletons- flexibility, stride and gate are all dependent on the exoskeletal structure
  3. More than two legs- each leg has it's own CPG thus multiplying the processing required to walk.

These factors contribute to the difficulty of insects walking backwards. But it can be done. Scientists have influenced the sensory input signals in insects to modify their walking behavior. For instance, scientist who had nothing better to do with their time apparently successfully had a stick insect walk backwards by simply grabbing the insects antennae (Segment Specificity of Load Signal Processing Depends on Walking Direction in the Stick Insect Leg Muscle Control System, Journal of Neuroscience).

But even cooler (oh no, I am becoming an insect freak) is that specific to cockroaches, when in a fight or flight situation they always choose flight and in order to escape with speed the cockroach will run on their hind legs. Putting aside the human evolution implications of this fact, this demonstrates that the in order for the cockroach to run with a specific velocity it must reduce the number of CPGs to process- thus using only two legs rather than all legs. Suddenly, the evolution of Insect Ranger doesn't seem so rediculous.

This type of evolution is not just specific to insects. Believe it or not Michael Jackson's famed 1983 "moonwalk" proves that human evolution still exists to this day! That's right friend, in terms of terrestrial walking Michael is the one to beat. The moonwalk is a highly adapted stepping pattern. His ability to give a convincing impression of forward walking, while actually moving backward, apparently took many hundreds of hours of practice, and shows that the basic kinematic pattern of leg movements can be almost completely inverted, generating ground forces with the bent leg, while sliding the apparently supporting leg over the ground. So lesson learned- if you want to get the girl (in Michael's case I think it is a little boy) you must learn and apply physics in your gate. But this also proves that we as humans have not entirely discovered all that we can do with just our walk alone. And that is exhilarating!
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24.8.08

You Can Say That Again...You Can Say That Again


Q: Dear 100 Hour Board:

Why do "identical" twins have different finger prints?- Not so identical are they?

Irish Twin

A: Dear Celtic Brother,

Having an identical twin certainly does have its benefits: a free friend, an automatic transplant organ source, and a diabolical crime partner. Imagine you rob a bank, or knock-off somebody, and can blame it on your twin. The jury would never know who really committed the crime - and given just DNA evidence - either would Grissolm or the CSI team (no matter how much Prada they wear)! But if you left a fingerprint, it is true, the coppers could tell you apart from your twin. (Or if you have an identifiable tattoo that leads an eyewitness to correctly pick you apart).

Now, if you're being that nitty-gritty about it, identical twins don't exactly have the same DNA. They start out with the same zygoate (single fertilized egg) that splits: so on Day 1 they have the same genetics. But over time the environment inside the womb - and eventually outside - will change the DNA. Even naturally occurring mistakes in gene translation will cause differences. But things like different temperatures, blood flow, food, nutrients, position, etc in the womb can change the genes. Heck, DNA isn't even the same in all parts of your body. (Dr Starr, Stanford U)

Fingerprints are an amplified piece of this puzzle. The pattern of whorls, arches, loops are dermal ridges which are at first determined by genetic code in the baby. Around the 13th week of pregnancy the baby develops these, however immediately they are changed and influenced by the surroundings - ie. mother. Touching the amniotic sac, their face, what they eat, etc. changes the patterns slightly. But the changes are dramatically amplified in the patterns we see and therefore offer a distinguishing feature between twins.

Identical twins, similarly, aren't that identical when born. Their other features and genetics have the same influence of environment. This is all referred to as phenotype - the way we or species look. Genotype (DNA) + environment + random variables = Phenotype.

So yes. That extra helping of General Zhaos chicken when you are preggo could make your kid's fingerprints randomly closer to a mass murderer. You never know.

100 Hour Board

Oh and PS: Chance of having twins 1:40, identical twins 1:240, spontaneous fraternal twins 1:60, two sets of fraternal twins 1:5

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4.8.08

Dirty Power Done Cheep

Q: Dear 100hrb

Why and how is European electricy different than US?

Regards,

Frazzled Expatriot

A: Dear Electric Slide Fanatic:

So you’re in Europe stuck on the highway to hell with no outlet to charge your iPod? Maybe Angus or Malcolm Young can help you out. Their “High Voltage” music can spark the energy into anyone, including that maniac Bon Scott. And that is where AC/DC come from. Alternating assaults of the Young brother’s guitars and the direct hard-living, hard-loving, hard-playing wild-eyed rabble-rousing singer, Bon Scott. Electricity can flow continuously in one direction (direct current, DC) or it can be reversed on a regular basis (alternating current, AC).

Just remind your self that AC is the schoolboy-in-knickers, Angus Young. Respectable and American (well not quite but use your imagination).

DC is your half dressed wild-eyed Scotsman Bon Scott. Euro trash.

Easy to understand the difference now? Good. Now let’s see if we can distinguish why you can’t plug that iPod in. Converting European electricity so that it can be used in your American appliances is a significant nuisance but it can be done.

Lighting it up in America
Your local utility company provides your household in the United States with 110 to 120 volts (force of electricity) and 60 Hz (frequency per second that the AC current reverses direction). This considered safer. It is lower voltage with a higher frequency of hertz. But America took it a step further and backed up fuses that are prone to being blown out with circuit breakers. A circuit breaker switch automatically opens when too much power is being used. When the switch opens the flow of electricity is shut of. Thus your 1,000 watt hair dryer may only shut off while using it. When the cause of the excessive power is resolved the circuit breaker will reset. Thus you can turn that hair dryer back on until the circuit breaker turns it off again.

Exploding in Europe
Europeans who are so tired of Americans being better at everything have decided that they will show America up when it comes to voltage. Electricity in Europe is supplied at 230 volts and 50 Hz. This means more power with less alternating currents. Danger Will Robinson! So it only makes sense that when you decide to use that 1,000 watt (electrical power used) hair dryer the lights will start to flicker and if not shut off it will blow a fuse. After all you are driving a lot of energy toward that one appliance with high voltage and low hertz. To top it off there are no circuit breakers within the electrical infrastructure in Europe. That means your hair dryer will fry or worse you will get electrocuted prior to you even knowing that you were using excessive power. But Europe hopes to combat these dangers with what you ask…well heaven forbid they use circuit breakers…no they want to build more, smaller grids to serve communities and shut down when excessive power exists. In truth it is like a circuit breaker just for the community not in your house. To read more go to http://www.smartgrids.eu/documents/vision.pdf-.

That is the difference- so get a 50 watt transformer for low wattage devices (iPod) and a small converter for high power appliances (television). Finally, don’t even bother hooking up an American electric clock in Europe. Generally, these clocks run on AC motors and will run at 5/6 the speed since the speed is determined by electric frequency. In other words if you set an American clock up in Europe and set it to 6 PM when you go check it in the morning it may read 4 AM when in actuality it is 6 AM.

For those about to rock we solute you, keep a stiff upper lip and continue those dirty deeds. Other wise if you want to know the power of electricity...go fly a kite!
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28.7.08

You've Got Mail...Again

Q: Dear e-Filer of Knowledge,

From old people jokes to pictures of Obama not pledging allegiance to the flag...where do forward e-mails originate from? Who sits down and decides, "I'm going to create this e-mail that will be forwarded across the world"?

From,

Over-stuffed inbox

A: Dear overwhelmed, oversold, overpitched and overemailed patron of the 100 Hour Board,

There are three main theories attributed to the source of most email forwards, and it is up to the reader (or the 100 HB's bottomless well of knowledge) to find the answer.

  1. The emails all originate from sham companies in Nigeria. If you've ever received an email addressed to "Dear most honorable sir" regarding hidden funds, inherited wealth and a need to wire money you know what we're talking about. Given the shear volume of these emails, it is quite possible all email forwards come from Dr Klement Okon III esquire.
  2. Emails may or may not be true, but are generated by the Syndicate (the secret government ala X-Files) as an elaborate mass-information / disinformation campaign to generate public interest, concern or to drive policies. This leads to a lot of unclear political and corporate information. Although it may be hard to imagine why a shadow government hiding the arrival of extra-terrestrials are interested in the size of any one's...umm.."endowment".
  3. Irma Walton of Ft Lauderdale, Florida. Although that is her alias. But if you happen to be on a certain Aunt's email list - you know what I'm talking about.

On a more serious (ok factual note), your question depends on the content. Of course a lot of scams originate from specific countries (and yes Nigeria tops that list), but scams actually share a lot in common with other emails. They are nothing new. the 419 Nigerian scams began as letters, telexes and faxes long before email became ubiquitous. And a lot of forwards describing laws, companies, politicians, sick people, photos, are old (really old) urban legends or hoaxes that have found new life in the internet age. A quick look at snopes.com will lead the reader to a good number of histories and authentications of these emails.

Even a lot of the political junk we hear about politicians are just recycled, yesterday's news. Some reach back to the muckraker's days. Of course a lot of things are new, and the majority is fake - or at least largely taken out of context. So who writes that? People with agendas. People with little else to do with their time. Probably the same people who think it's funny that scissors come in plastic packages you cannot open without a laser - or at least the scissors you were buying.

But if you ask us at the 100 Hour Board. We'll go with Irma Walton. Although, she may also be the originator of the Nigerian scams too. And now you'll wonder if she's checking for your credit cards the next time she pinches your cheeks.

100HB

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13.7.08

Yes...We Have No Bananas

Q: Dear 100hrb
You've shown time and time again that you truly know all the answers. so i will turn to you for another solution... where do seeds from lettuce, radishes, and carrots come from?

Regards,
a green thumb...

A: Dear Vermilion Opposable Digit,

Ah, we at the 100 Hour Board love when our readers begin thinking more about their food (we also love the unabashed ego-stroking). There is so much wonder to be found in what we eat. Amazing things really. For example, that broccoli, cabbage, brussel sprouts, broccoli rabe, cauliflower, etc. are all really just slightly differently developed plants. Man has been at it for quite a while.

So before we get too far, lettuce take a look at your question. A little anatomy is needed first. Plants have roots, stems, leaves and flowers - usually. A vegetable is really the part of a plant we eat that is not either fruit or seed (like wheat or rice). Fruits come from the plants ovary and surrounds the seeds. And then we use herbs (green parts) and spices (non-green parts). Vegetables are leaves, stems, pods, roots, storage vessels, bulbs, etc. Fruits are unique in that they are specifically grown to be yummy, in order to spread seeds. Veggies are things we have either become used to eating (bitterness), or we alter in some way to make them safe (soak, cook, beat, pound, etc.)

So in the case of all vegetables, there is another part of the plant that is an ovary and produces seeds. These then grow into other vegetables. We usually eat around these fruits, or eat the veggie before the flowers/seeds develop. There are few plants to we eat almost everything on it, usually we develop a breed for a specific part. Like beets and chard are the same plants, but we develop them differently to get good, big beets, or large leaves.

Take lettuce then. If left to grow it sprouts flowers - lots of them - this is called bolting. Of course we eat lettuce before it gets to this point, usually. Dandelion greens are delicious, and you are quite familiar with the flower.

Radishes are not roots - although some will dangle off. They are mostly a swollen stem, like a turnip, that isn't starchy like potatoes. But radishes are relatives of the cabbage family (even mustards too - which you may be more familiar with the seeds and flowers). They get flowers too - nice white ones with four leaves.

What does this mean for veggies then? You usually harvest - and kill - the ones you eat, and then dedicate another crop for developing seeds. There are a few perennials - like rhubarb, asparagus (grow from underground rhizomes) and Good King Henry. But many of these are not grown now because it is easier to harvest plants completely than parts of them.

Fruits are perennial, essential to the plants reproduction. So things we think of as having seeds (or eating them) are fruits: peas, beans, tomatoes, squash, artichoke - ok really a flower, etc. Fruits come from the plants ovary - usually in a flower - that has 4 steps: is fertilized (male pollen + female ovule - thank you bees!), fruit development, storage growth and ripening. There are exceptions. And thus are born "seedless" fruits.

Seedless plants are either 1) bred to be sterile - chromosomes prevent seed growth, like melons (though the sterile triploid plant must grow next to the unsterile diploid plant to get pollen) or 2)they are created without fertilization - like bananas, pineapples, grapes and naval oranges.

The issue with seedless fruits is they are a target for parasites or diseases b/c they are usually clones of each other.

Plant cultivation for food is a fascinating topic. We take for granted the years of cultivation, technology, breeding and science in what we eat. The 100 Hour Board for one is very interested in getting their own garden growing. But Community Supported Agriculture is also a good idea.

So - happy eating. Olive you to your food.

100 Hour Board
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28.6.08

But Officer...

Q: Dear 100 HRB,
All right, time to put you back to work hrb... when does an enforced speed limit go into effect, at the sign itself, or when you lay eyes on it?

Pat
A: Dear Speedy,

A local, municipal police officer pulls over a young businessman driving a new, shiny BMW. Behind mirrored shades, he approaches the window of the car. "Son, I've been waiting for you all day."

"Well officer. I tried to get here as quickly as possible."

In order to answer your question, the 100 Hour Board undertook several approaches. General research helped some. So did asking others. We even decided to speed and get caught so we could ask the officer. Several tickets, multiple points, one or two cans of mace, a couple of bail bonds and a new boyfriend named Chuck later, the 100 Hour Board can proudly share what it has learned.
  • Police officers find no humor in pork, pig or porcine jokes

  • Although it takes a while to dissipate, a constant stream of cool water helps eyes feel better from a direct hit of pepper or mace spray

  • Since speed limit signs are posted at highway entrances, it is hard to find opportunity to ask the question

  • Judges do not take kindly to answers in the general form of, "well that's stupid..."

But most importantly, speed limit signs mark the exact beginning of a speed limit zone. Not before or after. This is important to remember as you shift zones. For example, if you see a faster speed limit sign and speed up before you get to it, yep - you are speeding. I suppose some officers conveniently forget this fact as they catch you just before the speed limit drop.

So, the 100 HB does not know on what end of the speed limit and whether a ticket is involved in this question. But you can definitively know - and the bruise marks from the nightsticks remind me - that speed changes at the signage.

The real question though (or debate) is that many speed limits are well below the engineered safe speed limit as it offers a significant revenue stream for towns and states. And in the end also insurance companies that are state certified (you pay points). And in recent times, with budget shortfalls, towns and states are increasing their activity and decreasing tolerence for speeding. Is it fair? Probably not. Does it save you in taxes? Maybe a little. Just don't speed. Or at least go the correct speed under conditions - which in many states allows for faster driving given the 'safe flow of traffic'.

Oh - and those shiny CDs used to deter radars only serve as annoying mirror jewelry. No use.

100HB

PS - the 100HB apologizes for the slow speed in response, mostly attributed to the delinquent behavior by one member of the board. They will be appropriately ticketed and the apt punishment meted out. Probably forced to sit in a disabled vehicle on the Cross-Bronx Expressway during rush hour.

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7.6.08

Your Turn with "E" - UPDATED!

Things have been quiet at the 100 Hour Board. I suppose all of our fans must be moving or doing yardwork. So in light of this downturn in activity the 100 Hour Board offers you two puzzles, both headlining the letter "E". Please comment with your answers.

  1. What starts with E, ends with E, usually contains only one letter, and is not E?
  2. Yep - Nikki you are right. Envelope.

The correct answer is "seven". Although "5" could work.

100 HB

(Thanks to Mental Floss for inspiration)

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21.5.08

Though Mountains Divide...

Q: Dear 100 Hour Board:

How many times does "Its a Small World" play during one time on the ride in WDW??


Animatronic Anonymous (AA)


A: Dear Global Animatron,


At the 1964 New York World's Fair, Disney released his "Children of the World" pavilion ride in an effort to promote global unity and peace. After the fair the ride became "It's A Small World" due to the popularity of the song. To this day the ride consists of over 300 Audio-Animatronics figures and 100 international dolls. It is featured in Disneyland, Walt Disney World, Tokyo Disney and Euro Disney.

But what about that song? You know the one that plays continuously during the ride. The song was written by the Sherman brothers, Richard and Robert, specifically for the New York World's Fair ride. The original idea was to have a cacophony of audio-animatronic children singing their own national anthems. Disney told the Sherman brothers to write ONE song, a "roundelay" as he put it. He wanted people to remember it.

So the brothers created a song that you just can't get out of your head. As Robert puts it:

"Like many songs, It's A Small World has a verse and a chorus. One thing which makes this song particularly 'catchy' is that the verse and chorus work in counterpoint to each other. This means that you can play the same chords over and over again, but with different melodies. The repetitive, yet varied pattern tricks your mind into absorbing the work without it becoming tiresome to your ear."

To have an image of "counterpoint", imagine laying the chords of the chorus on top of the chords of the verse. Measure for measure, the chords would be the same. This makes the capacity to harmonize and countersync the chorus with the verse.

The counterpuntal juxtaposition makes the song more interesting to the ear. The Sherman Brothers wrote many songs this way including Doll On A Music Box/Truly Scrumptious from Chitty Chitty Bang Bang.

In 1985 Michael Eisner, Disney CEO, created a huge controversy by stating at the Hollywood Bowl that "It's A Small World" is the most played song of all time. Record companies baulked. Robert Sherman came to the rescue by explaining that the song plays non-stop, 16 hours a day on an endless loop in five locations worldwide. It is always playing in at least two locations on the globe. The song has been remixed several times and was part of the Dance Dance Revolution mix.

The song's duration is 2 minutes and 41 seconds. Disney lists the ride as lasting 15 minutes. Thus we can safely say that you will hear the song at least 6 times during a ride. This does not however include time waiting in line. Also this does not include the stops on the ride.

According to Wired News the "It’s A Small World" ride at Disneyland regularly bottoms out because today’s riders, um, displace more water than did patrons of the 1960s, when the ride debuted.

So I think it is safe to say that you will hear the song at least 12 times while waiting, riding and bottoming out on "It's A Small World" ride. Remember the song says, "It's a world of laughter...a world of tears" so whether you like the song or not the writers will illicit one of these two responses.


100HB
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9.5.08

Juice is Worth the Squeeze

Q: Dear 100 Hour Board,

I love orange juice. But I hate bad orange juice, you know, bitter or off-tasting. Given the many seasons, the different oranges, weather, etc that when you open any Tropicana Orange Juice bottle they all taste the same? Magic?

OJ

A: Dear Mr. Simpson?

Orange juice is a real delight, especially that fine product "bottled" by Tropicana. A direct product of squeezing - you guessed it - oranges, the product is full of vitamin C (ascorbic acid - good to prevent scurvy) and potassium. Orange juice comes fresh, frozen, concentrated and canned. Concentrated has been a staple of orange juice consumption for a long time, in fact the 100 Hour Board has manufactured it themselves in a lab setting under vacuum. It is even traded on the mercantile exchange as a commodity. (Trading at about $120.45 / side or contract. Contract = 15,000lbs juice).

But our friends at Tropicana have been doing things differently since 1947 - started by Italian Rossi in western Florida. Although it is now owned by PepsiCo. All the juice is fresh - never concentrate - and typically 100% orange juice. Although several additives are combined including calcium, vitamin D, and sometimes extra citric and malic acid to add acidity to counter calcium. Though all the product is pasteurized for safety. So Tropicana begins with a fresh quality product. Do note that over time vitamin C dissipates from the juice, and so is higher in the larger bottles.

Distribution is also unique. From the beginning delivering fresh orange juice was key, and Rossi invested in dedicated trains and ships, including the SS Tropicana which carried 1.5 million gallons of orange juice a week to NY. Even now Tropicana operates the Tropicana-CSX Juice Trains which deliver great, fresh and protected cargo around the country. You can see the Tropicana terminal in Port Newark off to the right side as you head on the I-78 Extension East.

But how about the standard taste all the time? According to Cathy at Tropicana's Cunsumer Response the company focuses on proven blending of orange juice. Although a 8 oz glass takes 3-4 oranges, it more likely contains portions of thousands. Mass blending of quality product ensures a uniform, predictable product that offsets the bitter ones.

Cathy went on to tell the 100 Hour Board about the orange choices:

"We always blend Valencia in with our juice because it is the best tasting variety for juice. We also use other varieties including: ~ Hamlin, Pineapple Sweet, Parson Brown (and, if from Brazil, Valencia and Pera) "

Then she added a caveat to the whole piece:

"Certainly, we don't want to give away all of our secrets (for competitive reasons), but we hope our response is helpful." Examples could fall into quality control methods, expert juicers, chemical analysis, production methods (like the squeezing process) and the like. Measure of quality include brix (sugar % by weight), acidity, citrus oil level, pulp level, pulp cell integrity, color, viscosity, microbiological contamination, mouth feel, and taste.

Hope this sheds some light on that delicious morning treat. I may try their new product Valencia Tropicana Pure. At this site you can experience the "see, hear and feel the flavor." Like listening to the music written specifically as inspired by the juice. Or creating the 'visual' experience yourself. I offer my own creation:
And lastly you can 'feel' the flavor by remixing the music yourself. Again, a shot of my creation:

It's worth a gander.
100HB
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22.4.08

Posting Anon


Q: Dear 100HB,


Why do we call an unidentified dead guy "John Doe" (or of course there's Jane Doe). I assume John/Jane are just common names, but where on earth did the "Doe" part come from???


Regards,

CSI Fan


A: Dear CSI Connoisseur,


If I were your husband I would begin to worry about being a CSI fan. Especially if you're taking notes while watching. I wouldn't want to be unidentifiable later.


But your question is an interesting one, considering the history of this term comes from one region where it isn't used any more, and is popular in another. In America John Doe is used for an unidentified person, generally a dead one because a live one could usually tell you who they are. Unless they are really old and forget, or a boxer. But John Doe can also be used in court cases where the defendant (usually) isn't know or named.


Of course we have expanded this usage to include a variety of sexes and relations: Jane Doe, and for siblings, James, Judy, etc., and children - Baby Doe. Although Precious Doe has been used for a child also (at least in one case in KC). So where do they come from?


The 100HB first turned to the local University morgue for an answer. We figured that those workers who dealt with and studied unidentified bodies may know the term's history. So please imagine the the 100HB journeying to the deep, dark dungeon of the hospital, echoing steps along the tiled, serpentine hallways. The lights flicker, a chilled wind passes and we enter through double steel doors in to the morgue. Walls of brushed, mirrored boxes each with its own occupant. Sheets lay over subtle forms, punctuated by the pungent smell of chemicals and death. Our mortician hovers over the latest customer, saw in one hand, and a roast beef sandwich in the other. Ok, not really. But you get the idea.


The morgue's take on our term's origins? John Doe was used in English law as a legal term for a familiar case study.


But is it true? Yes!


John Doe was invented in England, is now used in America (and Canada somewhat) and no longer in England. In the reign of King Edward III (mid 14th Century) John Doe and Richard Roe were two names used to describe a generic property case where the landlord Doe leases and then ejects Roe. The names do not mean anything (although Doe is a female deer and Roe is a small English deer), but they stuck. Both terms are now used in American law, and by extension to 'identify' unknown bodies. In fact the Roe in Roe v Wade is such a fictitious name.


So what do they use in England? John Smith or Joe Bloggs. However according to Dickson in What's in a Name, John Doe and Richard Roe are required in legal proceedings for the 1st and 2nd names (followed by John Stiles and Richard Miles.


And in other countries? A lot use some type of NN: nomen nescio, Latin for I don't know the name. But Fulan(o) is also common (Brazil, Middle East, etc.) and in France it is Jean Dupont.


But John Doe is also the name of the creepy serial killer in Seven, who kills according to the seven deadly sins (lust, gluttany, greed, sloth, wrath, envy and pride). He finishes the movie in one of the twisted endings in movie history. Much scarier than just an unknown body.

100HB
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Musical Logos

Dear 100 Hour Board:

Q: How does the NCAA deal with changing the logos on the basketball floors for various games?

A: Dear Ms. Double-Dribble:

In this world of brand management and recognition it is essential that the drunk masses of March Madness fans from across the nation recognize the team they have shown up to cheer. Or at least the game. Luckily for us and the NCAA Gary Gray, Connor Sport Court's Southwest Regional Manager has a solution. You asked the question and 100 Hour Board went right to the source.
Gray: "Remember those tile games you used to play as a kid? Where you had to shift the tiles around to recreate the image printed on them? Connor Sport Court's offers a solution kind of like that. It's exactly what we did for the NCAA championship."
100HrB: "Exactly, really? Does that mean between games we have NCAA employees working out which tile to move where just to get the next logo in just right? It's like a strategy game in between basketball games. Do the fans just love that?"
Gray: "Okay, not exactly. There floor has a zipper configuration. We start in the center of the arena and work in both directions we incorporated seven panels that can be changed."
100HrB: "Why? Why change them? Why all this musical logo business?"
Gray: "Why? Well...I've never thought of that before."
100HrB: "You sell a product that you haven't defined the need for?"
Gray: (nervous laughter) "No." (more nervous laughter) "I sell a product that enables fans and TV viewers to recognize what game they are watching. With more than 64 games played for the tournament, viewers will flip channels until they find the game they want. It's easier when they recognize the logo on the Quicklock court."
100HrB: "So Quicklock is for ADD channel switchers like my father?"
Gray: "Sounds like a promising niche market to me. Fight ADD with Quicklock."

While Gray works on passing those clinical trials we'll explain Connor Sport Court's Quicklock portable court. It comprises of a concrete substrate, with recycled rubber product- Nike Grind- providing resiliency and shock absorption on the bottom of each panel. This also makes the players jump higher- but just a smidgen. The Maple Flooring is varnished and created in panels that interlock.

But really, Gray is Mr. Corporate America pushing a product that might not be that great. It isn't like his employees have to change the logos. What about ease of use?

100HrB was able to speak with Director of the McKay Events Center at Utah Valley State College, Mark Hildebrand. Mark and his team have less than one hour between basketball games scheduled for UVSC Lady Wolverines and the new NBA Development League team, the Utah Flash.

Hildebrand: "It works great. We take out the Wolverine logos and replace them with Flash logos and have a few minutes to spare."
100HrB: "But how long does this take you?"
Hildebrand: "We put the whole court down in two hours and forty minutes."
100HrB: "And the logo panels?"
Hildebrand: "About 20 minutes."
100HrB: "So you would say that replacing Connor Sports Court's logo panels is easier than finding a second wife in San Angelo, TX?"
Hildebrand: (chuckling) "Well, I don't know about that...don't they shoot new comers who want to stake claim to their girls? We don't have anyone shooting at us."
100HrB: "Alright. So you are afraid to go on record. Let's move on. The question that is really burning is why change the logos? Are fans really that stupid not to know what game they showed up to watch?"
Hildebrand: "It's all part of the experience. The brand of the team. Making the fans feel as though they are a part of the actual team."
100HrB: "But if the teams suck- you know like the...what are they called? Wolverines and Flash? Yeah, well if they suck like these teams do fans really care about brand? Besides who wants to watch women calling themselves wolverines? I've seen X-Men and that guy was hairy.
Hildebrand: (laughing) "No comment."
100HrB: "So it has nothing to do with the gallons of alcohol fans swim in during the games that impairs judgement as to where they are located?"
Hildebrand: "I don't know anything about that. We have a four drink minimum in Utah."
100HrB: "You can't swim in 32 oz. of alcohol?"
Hildebrand: (chuckling again...I swear this man isn't serious) "I don't think so."
100HrB: "How does that make fans part of the team?"
Hildebrand: "We immerse them in visuals and concessions."

So there you have it. The NCAA uses the Quicklock portable panel system that saves trees and makes for quick, efficient turn-around times between games. Oh, it also is a potential helper for those suffering from ADD. What it doesn't do is assist with your foul shot. So keep dreaming Double-Dribble!

HRB
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